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France remembers victims with music


On November 13, France was devastated by terrorist attacks that claimed 130 lives in Paris. Today, citizens and survivors attended a national remembrance ceremony where musicians performed to honor the victims.

The audience consisted of 2,000 people, families of victims, and wounded survivors. French President Francois Hollande insisted all citizens hang the national blue, red and white tricolour flag from their windows in homage of those who died. Mr. Hollande vowed, “we will sing even more. We will hold more concerts and shows.” I’ve always believed that music can universally connect people and even though one of the shattering attacks occurred during an Eagles of Death Metal concert, music can still be used to express various emotions of mourning and healing.

Musicians that played during the ceremony were chosen to resemble the same age as the victims. Images were shown and names were read aloud of those who died. Several of the victims had careers in the music industry.

This is a time where people from all over the world can come and stand together when support is needed. Several artists have made efforts to aid those affected with their music. For example, Foo Fighters released a free mini-album to provide musical relief with the goal that “these songs can bring a little light into this sometimes dark world,” frontman Grohl said. Duran Duran is also donating proceeds of sales to charity to help the people of France. People can turn to music in times of grief and relate to others who are experiencing similar feelings. Music has the ability to unite people across cities, countries, and the world.

Tragedies like these need support from anyone and everyone. There are ways to help victims survivors. You can donate to the French Red Cross (donations can be accepted in English) and local organizations that work to fight poverty and assist victims.

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In the Age of Social Media

Social Media

In recent years, social media has grown to play a key role in how we communicate. Studies have shown that 81% of PR professionals feel that social media is necessary for their job. Various platforms such as Facebook, Twitter, Instagram, LinkedIn and blogs have emerged to become sources we use to find out information that we care about. Organizations can benefit from using social media in various ways and through different situations.

An artist can tweet updates about an upcoming album release and tour, so their fans are aware of this information. A company can create an interactive website to attract potential consumers and educate the public on a product they are selling. This can also be known as driving lead acquisition. Companies are working hard to generate new and maintain current consumers. These products may even be reviewed by other sites, which creates more media coverage on several social media outlets. Companies can control the conversation about their brand by utilizing social media to their advantage.

Social media can be used as a tool for how a brand presents itself to its publics. Organizations use their social media platforms to build brand awareness among its customer base. They provide content that makes them unique and appealing to their fans, that of which is different than their competitors.

Although social media can be easily used to advertise what is positive, platforms can also address the negative. A shared goal of public relations and social media is reputation management. The use of social media in times of a crisis can make or break a company.

The use of social media promotes a more intimate relationship between brands and their customer base. Social media offers a fast and easy way to directly connect and communicate with an audience. Public relations should continue embracing the power of social media, because it is a driving force of today’s society.

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5 Tips to Reposition a Brand’s Reputation


A brand’s reputation is based on the image perceived by its public and reflected from its values. It’s fair to say that some companies make mistakes that can put them in a negative light. Public relations can reposition and improve a brand’s reputation after an issue or crisis evolves. Here are some tips on how to strategically accomplish this:

  • Understand what complaints your brand is receiving from its public. The public is your main fan and consumer base, so it’s important to listen to their opinions about what they are unhappy about. Brands should be willing to understand because it shows that they care about the needs of their consumers.
  • Be proactive to prevent an issue from becoming a crisis. Addressing an issue requires planning out the necessary steps of action to take. Once an issue surfaces, handling it faster to prevent it from turning into a bigger problem limits the potential for surprises.
  • Be quick to respond or apologize to consumers. Immediately addressing these complaints is a great, personal way to show you are handling the issue. Using social media gets faster responses out to consumers who are following the situation and looking for results. It’s better to build relationships and ensure consumers are satisfied, rather than unhappy.
  • Be transparent. This seems like a simple task, but it is crucial that brands are honest and truthful about the issue that has evolved. Customers are more willing to understand what went wrong if companies are sincere. Making up excuses for mistakes can damage the brand’s reputation and lose its following.
  • Control the conversation about your brand. Only you understand your brand better than anyone else so ensure that the brand is consistent with its consumers. Work internally to understand what is being presented to the public.

Having an active PR strategy can help confront issues as they arise and ultimately, improve a brand’s reputation. A brand is only as strong as its reputation viewed by the public.

Boost of Music Industry through Streaming


With the emergence of new streaming services, physical album sales have declined. Technology today allows fans to access music from digital distribution sites, such as Spotify and Pandora. Streaming services have provided listeners with a more convenient way to hear their favorite music digitally.

According to Daily Mail, “the number of stream equivalent albums has increased year-on-year by almost 80%”. As a result, album sales have dropped about 4% since listeners are choosing to use streaming services. Interestingly enough, total music consumption has grown because of these sites.

Streaming services attract listeners because it caters to their needs. They provide fans with an easy way to find music they enjoy and allow them to discover new music they may like, based on their previously listened to tracks. All of the different music genres and artists are available through these sites, so it becomes effortless to find music.

Spotify has become one of the largest streaming platforms, with its 75 million listeners. Spotify allows fans to search artists, song, and albums and play them on demand. In addition, users can create playlists and discover similar music. It can also be integrated with a Facebook account, so it is easy to follow friends and learn what they’re listening to.

Pandora is another service that has users choose a song or artists and recommends song that are alike. With over a million songs available, users can “like” or “dislike” songs. That way, their music stations become personalized and provide the listener with a better music experience.

This digital way of distributing music to the public has made it easier for fans to access their favorite music and to explore related music. Millions of songs are available through these streaming services and directly reach listeners. Because of this, these sites have provided the music industry with the opportunity to expand and reach a wider audience.

To discover more about the growth of online streaming services and the popular platforms, visit:

‘Hello’ Adele and Welcome Back


After a three year hiatus, Adele has returned with the release of her new song ‘Hello’ this week. The new single is the first from her upcoming album ’25’ and it has already climbed the charts to the No. 1 spot on the Billboard Hot 100. With her universal appeal, Adele has made an impressive comeback, as no surprise to everyone who has been waiting to see what she will do next.

The music video was released and ‘Hello’ has also set a new Vevo record for most played video, surpassing Taylor Swift’s ‘Bad Blood’ video. With seemingly little effort, Adele working her way back into the charts has been a huge success.

There are many questions about how Adele has become so successful without having done one world tour or making a lot of public appearances. What people should be focusing on is how Adele is spectacular at branding herself. Even through her music, you can hear who she is. She has the talent to be raw and real through her work and in interviews. She remains fearless when telling her stories and revealing her emotions through her songs. And she does this while reaching a wide audience filled with kids, teens, parents, and grandparents.

Adele has a strong power over her listeners who she has reached and connected with through her work. Allison Howe, a producer who has worked with Adele on her previous album said, “she’s also a woman who knows exactly what she wants her music to do and how she wants it to make [listeners] feel. She completely knows – that’s what makes her special.”

Adele chose the role of being a mother to her son over the past few years instead being in the public eye of the music industry and her fans have showed their continued devotion to her work with the release of ‘Hello’. Never losing the sense of who you are as an artist and a person is an extremely admirable trait in this industry and Adele embodies that whole heartedly. Now that she is ready to release her stories that she has been writing for the last years, there is nothing stopping her. More power to you, Adele!

For more on Adele’s comeback, check out this article!

5 Reasons Why PR Experts Can Help Artists to Success


Whether a new or established artist, it can be a great idea to have public relations experts on your side. Here are a list of five reasons why PR can help music artists:

  • Managing reputation and image
    • Public relations teams are skilled on how to present a client to the public. The truth is, the audience has the influence to choose which artists gain popularity in the industry. PR experts can build an image of an artist that appeals to their targeted audience and that eventually develops as an artist flourishes.
  • Promoting music
    • This one is a given. Music is everything to an artist and it is essential that the music produced by an artist is promoted so it will be heard and appreciated by the public. Besides having extraordinary talent, their music needs to be circulated so artists develop a following and audience.
  • Organizing plans for events and releases
    • PR experts are responsible for organizing events, such as album release parties or interviews, so artists gain exposure and publicity within the music industry. These events and opportunities create connections between artists and fans.
  • Marketing events
    • Getting the event planned is the first step. The next step is to market it all over so that there is press coverage and people know the information in order to attend the event. Fans will want to know when and where events will take place so they can participate and show their support for the artist.
  • Expand social media presence
    • In recent years, social media has become a reliable source for fans to use when following their favorite artists. Artists need to have a strong presence to stay in touch with their audience and update them on news or upcoming events.

PR teams understand what fans want and how to keep them happy. In addition, they know what will benefit artists. It is important to find a PR agent or team who understands your goals and interests as an artist. PR experts are great connections and offer limitless resources to aid an artist to becoming a musical phenomenon.

Why PR is Essential in the Music Industry


Music is one of the most powerful things we have. It has the ability to connect people from anywhere and everywhere who are feeling the same emotions and looking to an outlet ready to express them. Music has become the foundation for our creativity today and public relations plays a significant role in popularizing artists and their work. The entertainment industry is growing competitively and it is increasingly harder to put music out there to circulate and gain recognition.

I believe it is fair to say that a public relations team can determine how successful an artist’s career will be. However, success is a broad term that can be defined by many components. One can argue that having a packed crowd at a show can be called a successful night, but what about the artists who have created a presence in the top charts and have secured a fan base willing to support them along their journey?

The simple answer is that an artist’s public relations team has the tools and knowledge to lead an upcoming artist on their way to fame and establishment. A PR team knows what an artist needs to get their name out there to the public and develop a following audience. They are responsible for:

  • promoting music and events
  • expanding presence in the media
  • helping to establish a brand

They fulfill these by strategically and effectively executing an artist’s talent and potential in the industry.

Public relations teams have the power to find out what fans want and leave them wanting more from their favorite artists. They understand the realm of the music industry and work hard to keep the artist’s best interests in mind. There is no easy way to advance into the entertainment world, but it takes a dedicated group of people who are willing to put the artist’s needs first and keep going until their music has reached others who can connect and engage.

Ready, set, blog!


Music is one of the biggest facets of the entertainment industry, therefore public relations is vital for music to continue being a phenomenon in society. Different outlets for sharing and streaming music are growing and becoming more popular, which makes music more accessible to a wider audience. Public relations can make or break an artist’s career and I’m prepared to talk about how this works.

I plan to cover how public relations allows music and artists to become successful in the industry. This can range from album releases, concert events, and strategic record labels that make these two happen.

If you love music as much as I do, then you’ve definitely stopped at the right place. Check back for updates on new music movements every week, I promise they will be worth it.

This will be a learning experience for us both, but isn’t public relations all about mutually beneficial relationships?

Get ready and listen to this.